One of the most important questions we are asked by prospective buyers and sellers is, “Why should I choose to hire a boutique broker instead of one of the big banner firms”. Proudly independent since 1987, we welcome this question and love to explain the benefits to working with a smaller shop.

There is a common misconception that we should clear up right away - the notion that boutique brokers only cater to high-end clientele. This is not the case. Smaller brokers tend to receive most of their business through referrals and repeat business. This means that our transactions are focused on the client first and then the underlying real estate asset. Every client can expect first-rate representation, from a first-time buyer to a luxury waterfront seller.

There are many key differences that separate smaller independent agencies from the big guys. But before we look at these, let’s cover some important similarities:

• Boutique firms offer the exact same Multiple Listing Service (MLS) representation as larger companies. All companies have the same access and exposure to properties, whether representing a buyer or a seller.

• Small firms have the same access to major online marketing offerings. Your property will be represented on primary home buying and selling sites like realtor.ca and centris.ca.

• Much of the technology that real estate brokers provide their clients is generated through our affiliations with regional and national real estate boards and associations. Boutique firms subscribe to all the same groups as larger firms, so this technology is available to firms of all sizes.

In addition to matching big banner exposure, very often the local firms have stronger exposure in the micro markets they serve. Smaller firms tend to be more specialized and effective in their marketing efforts, as they are experts in their particular niche.

Success through service

In order to compete with the big guys, smaller firms need to have a laser-like focus on individual clients and their unique needs. Instead of focusing on the number of homes they purchase or sell, the boutique firm can concentrate on the customer experience. At a boutique firm, your opinion has a more significant impact than at a larger company, and the boutique firm will strive for your satisfaction. This means smaller firms tend to have very specialized business models, with a “customer first” culture, centered around service and integrity.

Team work makes the dream work

Boutique agencies tend to be structured as teams, so when you work with one of our brokers, you get the benefit of the whole team. Our close-knit group of brokers and administrative staff collaborates to achieve the best service and results for our clients. By choosing a boutique firm, you can guarantee that the entire office is dedicated to your best interest.

Only the best brokers

Small, dynamic firms can’t afford dead weight. Only the best local brokers who share the same values and professionalism will be selected to be on these teams. We aim to cultivate a professional environment, which means only the best and most driven will be selected. At a boutique firm, you can expect every broker to provide the same high-end client experience.

Keep it local

Local real estate firms tend to specialize in specific communities. Most of us live and play in the same community where we sell. We have a vested interest in seeing the community flourish, because our business only does well if the community does well. With more and more information becoming available to consumers online, the true value of a real estate professional lies in his local market intelligence, network, and connections, which can only come from being an active part of the neighbourhood. Outside of selling real estate, boutique brokers can be found supporting local charities, volunteering, and serving on local boards and associations.

Hands-on approach

With a focus on customer satisfaction, you will be working with your broker through every stage of the deal. Your broker will not give your contract to a closing coordinator so she can begin work with her next client. Nothing will be lost in the shuffle, so you can be certain that you are well represented throughout the entire process. A boutique firm also offers instant communication with the company owners, allowing for quick problem solving and cutting-edge customization in marketing your home. No red tape or company restrictions will stop a boutique broker from thinking and acting outside the box.

This basic overview is true of most small brokers, and certainly describes our philosophy at Deakin Realty. Our belief is that the dynamic market we have seen in Montreal the last few years has made it even more critical to have a team of local experts represent you. If you are reading this and looking for an advocate to help you reach your real estate goals, drop us a line. We would love to explain how we can help.