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LOCAL LUXURY MARKET ON FIRE!

LOCAL LUXURY MARKET ON FIRE!

The infamous coronavirus has affected every industry worldwide, the large majority in a negative manner. Montreal’s real estate market has proven itself to be immune to the pandemic, surpassing the expectations of most market observers. The first wave “lockdown” occurred during the mythical spring market, a time when many sellers sellers list their home, hoping to maximize their return. The uncertainty experienced amongst all of us during the lockdown led to the loss of the spring market, causing pent-up demand, which explained the busiest summer market in recent history. But the story continues from there, as the market strength has continued through the fall and into early winter. With inventory levels remaining low, we are predicting the strong market to continue locally through the first half of 2021.

The bull market has been seen through all price points, but perhaps none more profoundly than the higher end of the market. Our firm specializes in the south-west corridor of the West Island, where we have seen sales over $1 million double this year. Sales over $2 million have more than tripled in the same period. The most common definition of luxury real estate is homes valued in the top 10% of the properties on the local market. A year ago, that represented homes priced at $1M for the municipalities we primarily serve (Pointe-Claire, Beaconsfield, Baie-D’Urfé, Senneville). This year, a “luxury” price point starts at $1.25M, meaning the selling price to enter this top 10 tier has gone up 25% since last year.

One of the key drivers behind this appreciation is the fact that interest rates remain at a historic low. Rates on a 5 year fixed mortgage, the gold standard for most Canadians, are well under 2%. These reduced borrowing costs, combined with a general lack of supply, are allowing and encouraging buyers to increase their property search to higher price points.

Interest rates are only part of the story. The pandemic has forced us to spend much more time living and working at home. This makes it increasingly important to maximize the use and enjoyment of our space. Many have also realized a growing savings account since spending on travel, dining, and entertainment hasn’t been a possibility (one recent study showed that household savings rates are up 10% this year). These increased savings, combined with a higher importance being placed on quality of living space, has played a significant role in homeowners looking to renovate or upgrade. Locally, we are also seeing the trend to flee tight living quarters in the city and live a more suburban life. This also directly contributes to the West Island housing market’s attractiveness.

Our local market has never been hotter and as of yet there are no signs of cooling as we head into 2021. If you are looking to sell, you are well positioned. If you are in the market to buy, be prepared for competition. With market dynamics changing week to week, it’s more important than ever to work with an expert who has in-depth knowledge and local market intelligence.

Thanks again for all your help... attention to detail... sanity checks... moral support... hand holding... i.e. the usual wonderful Nancy Deakin service!!

Sandra & Larry

Thanks again for all your help, advice and patience during the purchase process. You really went above and beyond the average real estate broker's duty.

Matt & Anita

We just wanted to thank you so much for all you've done for us over the last year and a half. We always felt like you were sincerely putting our best interests first throughout this entire process.

James & Amanda

Merci pour tout! Ça a été un vrai plaisir de vendre par votre intermédiaire!

Catherine

You are a marvel as Mom is so very comfortable with you and John. You are stars and much appreciated.

Cydney & Les

Thanks to you and the Deakin team for everything you did for us. We really appreciate working with knowledgeable and experienced business people.

Fred & Lynn

Thanks for everything, as you can imagine we have every reason to be grateful for your help.

George & Martha

Thanks for finding our perfect house. We were out of town and trusted you to make an offer without actually seeing the house. Serious trust and you never let us down.

Brian

You have a way of treating your clients as they are you only client. You always responded within hours of a call. That is what I call great customer service.

Dawn

Encore merci pour nous avoir guidés tout au long de ce processus. Vous offrez l'équilibre parfait entre professionnalisme et humanité.

William

Thank you for your sensitivity and kindness. We also appreciated your level of professionalism and knowledge in the handling of our file.

Bruce & Lillian

You are truly awesome. Pointe-Claire is a very lucky place to have you guys at the heart of it.

Katy

You thought of every detail inside and out - a job well done to you and your team!

Maureen

Nancy, thank you for all your hard work and patience, and for not giving up on us during this house hunt.

Stefano, Melissa & Zara

You are a true angel in disguise. We can never express our appreciation for the knowledge, service and kindness you have shown.

Jane & Larry

I want to thank you for the amazing work done at selling and purchasing my homes. Your dedication, hard work and professionalism are very much appreciated.

Shere

Nancy, thank you for all your help and invaluable guidance!

Katy & Kevin

Merci d'avoir pris soin de ma mère et ce plus que votre travail ne l'exigeait.

Kim

Thank you for your prompt advice and help. It was nice to feel welcome to call you and have your support.

Eric & Janice

Thanks for understanding our needs and finding our family a great home! We would highly recommend Deakin Realty to anyone who is interested in buying or selling.

The Brown Family

Deakin Realty displayed great professionalism in every aspect of their work and in all cases they made sure the transaction was good for all parties.

Patrick

I appreciated your expertise, competence and advice. These confirmed that my insistence on having you as the sole agent for my property was the right decision.

Clara

Merci pour tout votre support et votre patience!

Donald

Thanks ever so much! It was our lucky day when we met you. You can always count on us as reference for your future clients.

Serguei

I'm not sure we can ever fully express how much we appreciate all you have helped us with. It has been a stressful time but was made much less so through the referrals you gave us.

Sandee

Deakin Realty achieved the best possible result: a lease that pleased both landlord and tenant. We were so impressed with Nancy and her team that we asked them to work on another project for our company.

Richard King - Owner – Elm Plaza

Deakin Realty met all of our objectives and helped make our condo project a success. They are proactive, highly professional and capable of adjusting to changing conditions.

Marc-Andre Legault - Developer - Les Cours Sherbrooke

I couldn't have imagined this going any smoother than it did. Thanks for a well thought out plan and execution.

Marcel & Liz

Thanks again for your good work. You were right about the price and the timing for the sale! A celebration is in order.

Louis-Robert

Thank you for a job well done. We’re both so excited to have clinched the deal of the year in Beaconsfield.

Denise & Gary

Thanks for treating us like family!

The Halls

Thanks for everything you have done. It has truly been a pleasure selling through you.

Catherine

Thank you Jay & the Team for your professionalism and patience. Your market knowledge and detail work helped bring our situation to the next level.

Serge & Elaine

Having such a well organized group looking after us made our house hunting trip all the easier…those added touches you do really make all the difference between ‘good’ and ‘the best’.

Laura & Daniel

You were understanding, professional and endlessly patient throughout this sometimes challenging process. You went out of your way to make it work out, both for us and for our "perfect" buyer.

Barbara

We realized that we were dealing with a real estate “advisor” - who not only knows the local market and homeowners themselves, but an individual that thinks outside the box and brings creativity and enthusiasm to a profession that he truly loves.

Mark & Kelly

We are so very appreciative of all your efforts in selling our home and finding a new one. The Deakin Realty family is truly professional.

Kathy & Brian

In our business, referrals are important to both the referring party and the receiving side. Thanks so much for a job well done. I hope to refer your family more business.

Peter Blanchard, President - Terramont Real Estate Services

We would like to thank you again for helping us find a great home and for all of your advice over the past couple of months. We'll definitely recommend you to our friends...

Christina & Rob

Thank you so much for all your time, help, advice and patience in getting my house sold. I really appreciate it!

Jan

Your help & professionalism throughout the buying process, and your ‘words of wisdom’ during our selling process have been greatly appreciated.

Sophie & Mark

Your knowledge of the housing market was critical in helping manage the sale of our condo and the purchase of our new home. The practical and helpful recommendations made things easy on both ends.

Rob & Sonia

Thanks again for all your help with everything! You were fantastic, and Stef and I are thrilled that we were able to have you as our broker.

Matt

I just wanted to thank you for making all of this as easy and painless as possible. Your professionalism, initiative, positive attitude and willingness to take time to explain the process made the deal unfold very smoothly.

Bob

Deakin Realty provides their clients with total professional, businesslike, and enthusiastic care. They talk to you. They get results. What more could you look for in a real estate firm?

Walter & Pamela

Thanks again for your good work. You were right about the price and the timing for the sale. A celebration is in order!

Louis-Robert

As a first time buyer, I had a lot of questions and you took the time with me. Not all agents would have done this - I know, since I dealt with others before meeting you.

Dawn

You listened and went far and beyond what any other real estate organization could or would do. We are happy to say that we consider you a friend and look forward to working with you again.

The Adrian Family

The Deakin team made our relocation from Halifax a pleasurable experience. Their professionalism and knowledge of the real estate market helped us find the perfect home.

Jason & Shannon

We would like to thank you so much for all your hard work in finding our first home. Your patience, professionalism, friendship and perseverance was greatly appreciated.

Christina & Kevin

Thank you for everything John. You have been so dedicated and helpful throughout our journey!

Amanda

We appreciate all the efforts, dedication and patience you are putting into finding us a house. Thank you for everything that you are doing for us.

Martin, Natalie & the girls

You did everything we asked for and more, and talked me off the ledge more than once. We were so impressed, and we wouldn't hesitate to recommend you to others.

Pamela & Doug

Thanks again for everything you have done to help us through this difficult (more difficult than normal in this case) process, and for your patience with me.

A & M

Thank you so much for your support and patience during this difficult time with Mom and the sale of her beloved home. I truly appreciate your kindness.

K.

Thank you Jay, Nancy and Alexa for all your work! I really appreciate the attention to detail and your thoughtfulness throughout the selling process.

Patti

The whole experience dealing with you was efficient, seamless and painless. You are a true professional and a good advisor. I felt I was the only client you were dealing with.

Janice

You are incredibly professional even in the throes of an emotional and stressful decision. Thanks for your patience - we are thrilled with our new purchase!

Namta & Sara

As a non-profit agency, our survival is linked to those people in our community who have the kind of dedication & commitment shown by Deakin Realty. Keep up the good work.

Amcal Family Services

Thank you once again for guiding us through this process. Your ability to balance professionalism and the human aspect of this process is top drawer.

Bill

We really wanted to take the time to properly thank you. You were always there for us, and put alot of time into our home with all the advice and visits. We really appreciate it! You'll always come highly recommended by us.

Jason

Merci beaucoup Nancy pour ton dévouement et ta patience. Nous sommes très heureux d'avoir fait cette très belle acquisition!

Carl

This is just a quick thank-you for all of your wonderful help in finding our first home. We really appreciated your patience, honesty and attentiveness. You may all rest assured that we will recommend Team Deakin.

Sonjali & Devi

You truly could not have handled this tricky sale better and we will sing your praises to everyone we know.

Jen & Dave

To the Deakin team - thank you for going above and beyond!

Lynda

Thank you for taking care of my mother ‘above and beyond the call of duty’

Kim

I was really worried about finding the "right" person to work with my Mom. Your approach, patience and sense of humour won her over right away, and your follow up has given all of us a lot of comfort through this. Jay, I could not imagine a better fit.

Michael

Thank you very much for all your help in our transactions ... it was a delight working with such a professional!

Patrick Ducharme - Banque Nationale du Canada

I would not consider making a sale or purchase in the West Island without involving Deakin Realty

Gerry

Thank you for everything you have done. It was a wonderful experience selling my house with your help.

Camille

I know you did a lot of hard negotiating to arrive at a mutually satisfactory solution and we need to congratulate you for that. Thanks for your very significant effort.

Mike & Anna